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Career in Digital Marketing

We are living in a world where everything is fast. The Internet and modern technologies have made the life so easy. Approximately 43% of World’s population are internet users. In India, the figure is around 30% of the population. It is estimated that India will have almost 500 Million Internet users by 2017 and 80% of them will go online through a mobile phone.
One important area where we can feel this change is retail marketing. Today, we need not wander around cities for shopping. Just by a click of the mouse or by touching the screen of the mobile phone we can shop everything. Shopping also has become digital in the digital world. We can search any product on the internet and purchase them by placing the order online. The product will reach your doorstep. According to a research, nearly 1.5 lakh employment opportunities are expected to be generated in India in 2017 in the field of digital marketing.
That means commerce is not the traditional commerce anymore. Today, it is the period of e-commerce. Brands like Amazon, Flipkart, Ebay, and Snapdeal have changed our style of shopping in an unbelievable manner.
The leading areas of online marketing are websites, search ads, display ads, e-mail, social media, blogs, viral marketing and mobile marketing. The presence of digitalisation can be seen in all areas including retailing, manufacturing, banking, insurance, tourism, telecommunication, airlines, etc.
Business firms can use social media to choose the age category, place, gender and needs of the customers. Based on a customer’s recent search history, advertisements from similar brands can be placed on the internet. This enables firms to target the precise customers.
Digital marketing contributes plenty of job opportunities in various sorts of organizations. Career options in this field include:
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
Email Marketing
Mobile Marketing
Web Analytics
A profession in digital marketing implies making use of social media search engine optimization (SEO) in order to sell products, brands or ideas. To be successful in digital marketing, one must be familiar with acronyms such as PPC, SEM, and SEO. They must be able to analyze digital marketing campaigns and assume what elements worked or not.
The education in the digital marketing domain will vary, depending on the post. Earning a bachelor’s degree in Internet marketing, or a related area will be helpful. The education includes fundamentals of search engine marketing, SEO, pay-per-click advertising, web analytics etc.

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